Sport Media · Broadcast & Content · Melbourne, Australia

Lipika
Rajashekhar

I grew up playing sport and never stopped thinking about how it's told. Now I'm the one telling it — across broadcast studios, international events, original platforms, and brand campaigns. I write, host, present, produce, design, and strategise across three countries and every format sport media comes in.

Give me a sport story and I'll find five ways to tell it.

Content Strategy & Marketing Broadcast & Media Operations On-Air · Production · Podcasting Founder · Beyond The Tackle Australia · India · USA
Get In Touch ↓  See the work
01 — The Core
What I
Bring

I've spent the last five years building and running sport media — not just studying it. Across broadcast studios, major sporting events, brand campaigns, community activations, and independent platforms — in Australia, India, and the USA — here's what I bring to any sport organisation from day one.

📱
Content & Social Strategy
Multi-platform content strategy that grows real audiences. I understand what works on Instagram, LinkedIn, YouTube, Spotify, and short-form video — and why. I don't just post; I plan, measure, and iterate.
Proven at
36% Instagram & 75% community growth at Sisters In Sweat
Brand campaigns with Nike, Shangri-La & Limca
AO × Deakin 2026 — content published on Australian Open's official Instagram
🎙
Podcast & Audio Production
End-to-end podcast production — concept, scripting, hosting, editing, distribution, and promotion. Two podcasts launched from scratch; production experience with an international sport platform in the USA.
Proven at
By The Bleachers — self-produced, self-hosted, end-to-end
Sister's Got Game — launched & led at Sisters In Sweat
VoiceInSport (USA) — production & athlete guest outreach
📺
Broadcast, TV & On-Air
Comfortable in front of and behind the camera — presenter, reporter, commentator, and production crew. Worked in professional broadcast studios and delivered on-ground coverage at major sporting events.
Proven at
Deakin TV Studio — on-air presenter & production crew
AFC Women's Asian Cup 2026 — broadcast & media ops
WBBL 2025 — independent match coverage, interviews & video
🎨
Visual Design & Creative Direction
I design for sport — graphics, social assets, brand identity, and merchandise. Led brand shoots, built full campaign visual identities, and created a digital art series recognised by the athletes themselves.
Proven at
Artkipil — sport art series across football, cricket & tennis
SIS docu-series concept, visual direction & campaign design
Beyond The Tackle — full brand identity & visual strategy
📊
Sport Media Strategy & Analysis
I can audit a sport organisation's media presence, identify gaps, and build a strategic roadmap — research-grounded, with actionable recommendations across content, brand, and coverage.
Proven at
Digital presence audit — Royal Challengers Bengaluru
Strategic media plan — WPL 2024 Final visibility
Full communications SOP built at Sisters In Sweat
🤝
Community Building & Engagement
I build communities around sport — not just audiences. Fan engagement, athlete outreach, partnership communication. I've done it at grassroots level and I've done it at an international sporting event.
Proven at
Sisters In Sweat — grew community 75% through social media engagement
Recruited professional athletes for VoiceInSport podcast
Beyond The Tackle — built from zero to active platform
36%
Instagram follower growth in 12 months
Sisters In Sweat, 2022–23
75%
Community growth through strategic content
Sisters In Sweat, 2022–23
5+
Years creating and running sport media
Artkipil · BTT · By The Bleachers · SIS
3
Independent sport media platforms built from zero
Artkipil · Beyond The Tackle · By The Bleachers
02 — Portfolio
Work &
Projects

Spanning major sporting events, brand campaigns, broadcast production, content creation, and strategic analysis. Detailed works and references available on request.

Broadcast, TV & On-Air
Live Broadcast · Studio Production
TV Studio Production — Deakin
Dual role as on-air sport presenter and production crew in Deakin's professional broadcast studio. Co-anchored a live football recap show, operated broadcast cameras, and mixed live studio audio alongside a full production team.
On-Air PresentingCamera OperationLive AudioStudio Coordination
Watch on-air work →
Commentary · Radio & TV Style
Sport Commentary
Radio and TV-style live sport commentary with full editorial prep — match research, statistical preparation, and delivery notes. Demonstrates on-mic confidence, sport knowledge depth, and the rigour behind professional commentary.
Radio CommentaryTV CommentaryMatch PrepEditorial Research
Listen to commentary →
Journalism · On-Camera Reporting
Sport News Reporting
Sport news reports scripted, presented, and filmed to broadcast standard — story selection, editorial structure, on-camera delivery, and post-production. Shows both the journalistic and performance side of broadcast news.
ScriptwritingOn-CameraJournalismPost-Production
Watch on-air work →
TV Development · Show Production
TV Show Pitch & Sport Show Format
Full TV show pitch and produced sport show format — concept, scripting, segment planning, presenter direction, and production execution. Shows the strategic thinking behind building a sport format, not just delivering one.
Show DevelopmentScriptwritingProduction PlanningPresenting
View pitch & format →
Major Sporting Event · Live Content
Australian Open × Deakin University
On-camera content created as part of the AO 2026 × Deakin University brand partnership — published on the Australian Open's official Instagram. On-ground content creation and footage review alongside the AO social media team at one of the world's biggest sporting events.
On-CameraLive Event ContentBrand PartnershipSocial Media
Watch the video →
Broadcast Volunteering · Live Event
AFC Women's Asian Cup 2026
Media & broadcast operations across group stage matches in Perth. Supported accredited journalists, photographers, and broadcasters across Media Centre, Press Conferences, Mixed Zones, and Pitchside under real tournament conditions.
Broadcast OpsMedia AccreditationPress ConferencesLive Event
References available
Independent Content · Live Cricket · WBBL
WBBL 2025 — Match Coverage
On-ground independent coverage of Women's Big Bash League matches in Melbourne — matchday player interviews, post-match press conferences, short-form video, and written articles across social platforms. Worked across Melbourne Stars, Melbourne Renegades, and Sydney Thunder fixtures.
Match CoveragePlayer InterviewsShort-Form VideoWritten ArticlesLive Events
Watch player interviews →
Content, Campaigns & Brand Work
Brand Campaigns · Content Strategy
Sisters In Sweat
Sole Marketing & Communications Head — content strategy, visual direction, copywriting, and campaign execution. Activations with Nike, Shangri-La, and Limca. Launched two original content formats: the official podcast and a docu-series. Recruited and managed a content intern team.
Brand StrategyMulti-PlatformCampaign LeadTeam Management
View full work →
Founder · Managing Editor · Women's Sport
Beyond The Tackle
Identified a representation gap in women's sports coverage and built a media platform to address it. As Founder and Managing Editor, I lead editorial strategy, content production, athlete interviews, brand partnerships, and audience development — all from zero. This is what strategic thinking looks like in practice.
FounderEditorial DirectionAthlete InterviewsBrand StrategyAudience Development
View on Instagram →
Digital Art · Visual Storytelling
Artkipil — Sport Art Series
Original sport digital art spanning football, cricket, and tennis — FIFA WWC 2023, WPL 2024, AO 2025. Built a dedicated audience from zero. Several pieces signed by the athletes depicted — genuine connections built through the work.
Digital ArtAudience BuildingVisual DesignAthlete Engagement
View on Instagram →
Social Media · Content Creation
Social Media Content
A selection of social content from concept to publish — short-form video, reels, and campaign posts built for sport audiences across brands and platforms.
Short-Form VideoReelsCampaign Content
View content →
Graphic Design · Visual Identity
Graphic Work
Posters, social graphics, and brand visuals for sport — design work that carries a consistent visual voice across campaigns and platforms.
Graphic DesignPostersBrand Visuals
View graphic work →
Communications · Operations
Brand SOPs & Comms Architecture
Built Sisters In Sweat's first communications SOP from scratch — defining tone, platform roles, content cadence, and team workflows. The kind of operational document that keeps a brand consistent when more than one person is producing content.
Comms StrategyProcess DesignBrand Consistency
Available on request
Sport Media Strategy & Analysis
Professional Research Project · Deakin University
Participation By Design
Master's capstone adapting international women's sport campaign strategy for India. A qualitative analysis of Sport England's This Girl Can across 18 campaign assets, translated into an evidence-informed communication guide with 16 recommendations for Indian sport federations and governing bodies.
Campaign StrategyQualitative ResearchContent AnalysisWomen's Sport
Read the project →
Digital Audit · Strategic Recommendations
RCB Online Presence Audit
Comprehensive digital audit of Royal Challengers Bengaluru — content, fan engagement, education, and innovation across all platforms. Delivered prioritised strategic recommendations grounded in research. A replicable framework for any sport organisation.
Digital AuditPlatform AnalysisStrategic Planning
Available on request
Media Strategy · Event Coverage Planning
WPL 2024 Final — Media Strategy
Full strategic media plan to improve the broadcast visibility of the WPL 2024 Final — research-grounded, with timelines, campaign concepts, and platform-specific tactics. Strategic thinking at major event scale.
Media PlanningCampaign StrategyEvent Coverage
Available on request
Podcast, Writing & Long-Form
Podcast · Audio · Hosting
By The Bleachers — Podcast
Self-produced sport podcast scripted, hosted, edited, and designed end-to-end. Covers sport culture, media, branding, and athlete stories. Demonstrates independent production capability, editorial judgement, on-mic presence, and personal brand in the sport space.
HostingAudio EditingScriptwritingShow Design
Listen on SoundCloud →
Writing · Sport Media Analysis
Substack — Sport Media Writing
Research-backed writing on sport, media, and the evolving digital sport landscape. Demonstrates editorial thinking, sport media knowledge, and the ability to turn complex ideas into compelling, readable content. An archive of how I think in this space.
JournalismEditorialSport AnalysisLong-Form
Read on Substack →
Podcast Production · Women in Sport & Business
Sister's Got Game Podcast
Launched and led the official Sisters In Sweat podcast — from format conception and scripting through to hosting and production. Built an original audio format for a sport and fitness community brand, with accompanying social promotion and blog content.
Format DevelopmentHostingProductionBrand Audio
Available on request
03 — Experience
Where I've Worked

Roles across Australia, India, and the United States — international sporting events, sport media organisations, community sport, broadcast operations, and independent platform building.

Oct 2026 — Present
Marketing & Digital Content
Inverleigh
Marketing · Digital Content
  • Coordinate marketing for the 2027 product slate — EDM campaigns, company newsletters, and product and partner announcements
  • Support the content sales team, and work with the partner services team on client acquisition strategies and pitch documents
  • Coordinate the Inverleigh rebrand and the redevelopment of Inverleigh.com, and develop the corporate deck
  • Grow Inverleigh's LinkedIn and social media presence
  • Oversee channel reporting and support social and YouTube channel management, including the Unbeaten channel
Active
Aug – Sep 2026
Community & Venue Operations
Game4Padel — Melbourne, Australia
Melbourne · Sport & Leisure · Part-Time
  • Drove community engagement and participation growth, introducing new audiences to padel and converting interest into active membership
  • Delivered strong customer and brand experience — onboarding new players and building repeat participation relationships
  • Supported community events and social activations to build an engaged, connected player base
  • Coordinated with coaching and venue teams across bookings, scheduling, and customer communications
Past
Mar 2026 · 1 month
Media & Broadcast Operations Volunteer
AFC Women's Asian Cup 2026
Perth, Western Australia · International Tournament
  • Supported full broadcast and media operations across group stage matches at a FIFA/AFC-sanctioned event
  • Worked daily across Media Centre, Press Conferences, Mixed Zones, Pitchside, and Media Tribune
  • Managed microphone logistics, media accreditation, and press conference coordination
  • Collaborated with international media crews, broadcasters, and team communications staff from multiple countries
Volunteer
Nov – Dec 2025
Independent Content Creator — WBBL
Women's Big Bash League — Melbourne, Australia
Melbourne · Live Cricket Coverage · Independent
  • Provided on-ground coverage of WBBL matches in Melbourne — matchday player interviews and post-match press conferences
  • Produced and published short-form video content and written articles across social platforms to expand audience reach
  • Worked predominantly with Melbourne Stars, Melbourne Renegades, and Sydney Thunder
Past
2023 — 2026
Co-Founder & Managing Editor
Beyond The Tackle
Melbourne, Australia · Independent Sport Media Platform
  • Identified a gap in women's sports media representation and built an independent platform to address it — from zero
  • Led all editorial strategy, content production, athlete features, interviews, newsletters, and social campaigns
  • Drove brand strategy, audience development, and stakeholder relationships with athletes and sport organisations
  • Produced multimedia content across digital and social platforms, maintaining full editorial and creative control
Past
Jul – Nov 2025
VIS Creator (Internship)
VoiceInSport — New York, USA
Remote · International Sport Media Organisation
  • Produced podcast episodes end-to-end: audio/video editing, transcripts, run of show, and promotional collateral
  • Led direct outreach to professional athletes and coordinated guest logistics
  • Executed social content and communications strategy across VIS platforms
  • Contributed to brand partnership development and community advocacy campaign planning
Past
2022 – 2023
Marketing & Communications Head
Sisters In Sweat — Bengaluru, India
India · Sport & Fitness Community Organisation
  • Sole owner of all marketing and communications — strategy to daily execution across 6 platforms
  • Led brand activations with Nike, Shangri-La, and Limca — concept, execution, and reporting
  • Launched and produced the "Sister's Got Game" podcast and "SIS of the Hood" reel series from scratch
  • Wrote the organisation's first communications SOP; recruited, trained, and managed a content intern team
  • Coached basketball and participated actively in community sessions and tournaments
Past
2019 — Present
Founder & Digital Artist
Artkipil (Self-Directed)
Independent · Sport Art Platform
  • Created original digital art celebrating sport across football, cricket, and tennis — active since 2019
  • Notable series tied to major events: FIFA WWC 2023 (daily artwork), WPL 2024, AO 2025
  • Built an engaged niche audience on Instagram; several artworks signed by the athletes depicted
Active
04 — Core Competencies
The Full Toolkit
Broadcast & On-Air
TV Presenting & Hosting Radio Commentary TV Commentary Sport News Reporting Studio Camera Operation Live Audio Mixing Broadcast Operations Press Conference Management
Content & Social
Social Media Strategy Short-Form & Vertical Video Instagram / LinkedIn / YouTube / TikTok / X Copywriting & Captions Community Management Google & Meta Analytics
Production & Storytelling
Podcast Production (End-to-End) Scriptwriting TV Show Development & Pitch Video Editing (Premiere Pro, DaVinci, CapCut) Photography & Videography Docu-Series Concept & Execution Riverside · Descript · Figma
Strategy & Brand
Sport Media Strategy Digital Audit & Analysis Brand Campaigns & Activations Partnership & Athlete Relations Communications SOPs Visual Design (Canva) Fan & Audience Engagement Team Leadership & Intern Management
05 — Let's Talk
Get In Touch

Always up for a good conversation about sport, stories, and the space where they meet. If you're building something interesting in the sport industry — or you've got a role that needs someone who can write, host, produce, design, and strategise — let's talk.

✉  lipikarajashekhar@gmail.com 📱  +61 0435 794 724 💼  LinkedIn 📸  Instagram ✍  Substack 🎨  Artkipil 🎙  By The Bleachers 🏃  Beyond The Tackle

Detailed works and references available on request.